Cambridge-Hitachi Offers Full Range of Marketing Services

Cambridge-Hitachi pic Through the development of innovative educational resources, Cambridge-Hitachi assists companies in developing and implementing corporate social responsibility initiatives in the academic sector. In addition to creating digital learning tools in areas such as personal finance; sustainability; science, technology, engineering, and math (STEM), Cambridge-Hitachi helps firms reach out to schools with its comprehensive marketing services.

With contacts at every school in the United Kingdom, Cambridge-Hitachi is able to leverage its data on school locations and demographics to develop targeted mailing campaigns. The organization also has online access to the approximately 1,100 schools that have subscribed to the Cambridge University Press. Cambridge-Hitachi, which helps companies to secure spots in top education publications, also features client firms on its website and in its annual education catalogue. Furthermore, Cambridge-Hitachi works to connect organizations with popular exhibitions, such as the industry-leading BETT show, allowing companies to connect with a large portion of the educational technology sector.

An Overview of Race to Learn by Cambridge-Hitachi

Race to Learn pic Cambridge-Hitachi offers a number of services to support corporate social responsibility initiatives in the education sector, assisting with marketing, educational materials, and live presentations and events. The organization has served such prominent clients as British Formula One racing team Williams F1. The team sought Cambridge-Hitachi’s expertise to create instructional resources that would support its educational outreach initiatives, aiming to develop a unique curriculum surrounding F1 racing.

Titled Race to Learn, Cambridge-Hitachi’s solution caters to students aged 9 to 11 and is designed to appeal to both girls and boys. The resource also serves students of varying learning styles and abilities. At the start of the lesson, students gather into small groups to form collaborative racing teams. Students then work together to complete a variety of tasks, expanding their knowledge in science, math, and literacy while developing teamwork skills. The teams explore the nature and importance of air resistance and design their own F1 cars. They also learn to balance a budget and prepare a pitch to garner sponsorship.

In addition to winning the 2010 BETT Award for Primary Digital Content, Race to Learn received commendation from the primary education publication Teach Primary!, earning a 10/10 rating. The resource has reached more than 2,000 primary schools as a curriculum adopted by the London Grid for Learning and Randstad Education.

Cambridge-Hitachi Introduces Penpals at Home

Penpals at Home pic Since 2003, Cambridge-Hitachi has offered assistance to a variety of organizations seeking to make a difference in education. The firm draws heavily on research, industry collaboration, and comprehensive prototyping to develop unique, effective educational programs and materials. In April 2014, Cambridge-Hitachi launched a new series of educational workbooks for children, using innovative new technology to revolutionize the learning experience. Ideal for children ages 3 to 5, Penpals at Home supplements the popular UK handwriting curriculum Penpals for Handwriting.

Penpals at Home is the first Penpals publication designed to enable parents to work together with their children. Paired with a free mobile app, the book allows readers to view extra content by simply scanning its pages with a tablet or smartphone. This new Hitachi Solutions technology, known as 2D code, adds excitement and imagination to the learning process, displaying animated demonstrations of patterns and letters. Children can use this feature to guide them as they learn to write, following the example pen movements.

The Penpals at Home series includes books for two distinct skill levels. The first volume, Getting Ready for Handwriting, presents vibrant practice patterns and exercises, aiming to build a firm foundation for consistent handwriting. The second book, Forming Letters, serves as an introduction to basic handwriting skills.

Cambridge-Hitachi Brings Education into the Digital Age

Since the advent of digital technology, educators and technology companies have sought to deliver content to students in ways that engage them in the material and enhance their ability to learn. Cambridge-Hitachi, an organization founded through a partnership between tech giant Hitachi Solutions and the educators at the Cambridge University Press, has been at the forefront of this effort since 2003. Specializing in educational software, as well as the tools and training needed to bring the software into the classroom, the organization has won numerous awards and accolades since its establishment just over a decade ago.

Working with subject experts at the top of their respective fields and software engineers who specialize in user-friendly platforms, Cambridge-Hitachi has succeeded in making numerous educational products that have been a hit with teachers and students alike. With clients that have included Williams F1, The Co-operative Bank, the London Grid for Learning, and Freshfields Bruckhaus Deringer, the organization has created content aimed at young students and seasoned professionals alike. Unlike companies that simply deliver software, Cambridge-Hitachi also provides live training in how to use the software most effectively, as well as marketing services.

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